D'COEUR has created the world's most affordable collection of luxury hair care products and remains unique in the industry.

Established in 2017, D'COEUR is a world-leading French aristocratic brand focusing on creating an affordable collection of luxury haircare and styling products that would give everyone the chance to create modern, perfectly-imperfect hair. At D'COEUR, we are motivated by the concept of “never forget why you started” in order to accomplish each D'COEUR's mission. We consider a woman's concerns and listen to their needs because D'COEUR is made for real women, by real women. We are committed to accompanying women on the road to self-worth, D'COEUR encouraged women to live their best lives.

Being one of the fastest growing online brands in Southeast Asia, D'COEUR's exclusive collections are designed to offer a tailor-made experience for women that put simplicity, care and professional results first. Backed by world-leading product research and development teams in France, D'COEUR spent millions to develop a series of high-effect high Natural feminine care products. We believe in both the quality and the best possible performance of each product - from shampoo to hair perfume - without making compromises.